Thus, Millward Brown's research demonstrates what Aaker has already justified, that consumers give brands personality traits and visualize them with human personalities. The brand will have the relevance of a companion with its own character in the daily life of the consumer.    In the next section we will see the results of MB's latest research on fashion and luxury brands, and the association that these brands are given with personality traits.

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Last-modified: 2020-05-12 (火) 04:03:24 (570d)